(17 January 1908 – 22 June 1994)
LV Prasad (Akkineni Laxmi
Vara Prasad) is the well-noted personalities in Telugu Film Industry. He is a
Producer, Director, Actor, Cinematographer and Businessman, he mastered in all
the crafts of film making which made him a legendary character in Telugu Film
Industry.
LV Prasad was born as the
second son to Akkineni Sriramulu and Basavamma on January 17th 1908 in
a remote village Somavarapadu of
Eluru Taluk in West Godavari District. Ever since childhood, he was attracted
by stage dramas and soon became a part of the drama troupe. He got married at
17 and was blessed with a baby girl in a year; he was forced to look beyond
dramas to meet the financial requirements which forced him to move into movies.
In the process, he tried to find work in
“Kohinoor” studios in Dadar but,
couldn’t grab the chance as he is unable to speak any other language except
Telugu. So he temporarily joined as a
cleaner in a tailor’s shop for time being. After long struggle, he got an
opportunity to act in a small role in “Star
of the East” a silent film produced by Indian
Pictures followed by yet another small role in India’s first talkie movie “Alam Ara” released in 1931 and he
started getting offers from films like “Kalidas”
and “Bhakta Prahlada” which gave him
foot hold in the industry and has shifted his family to Mumbai afterwards.
He was offered the role of
assistant director for the film “Kamar-Al-Zaman”
directed by Ali Shah. After working as an assistant director and production supervisor
for few films, he got the chance to direct “Gruhapravesham”
accidentally which was released in 1946 which stood as a classic film during
40s. LV Prasad has introduced NT Rama Rao in his “Mana Desam” in 1949 and later
the same NTR has become legendary actor and Chief Minister for the state.
The versatile genius has
received many awards for his immense contribution to the film industry. He was
awarded with “Dadasaheb Phalke Award”,
the highest award for films in India. Few more awards received by him:
Nandi Awards
Film Fare Awards
Other Awards
·
Raja Sandow Memorial Award for the year
1978-79 by the then Honorable Chief Minister of Tamil Nadu, Dr. M. G.
Ramachandran at Madras
·
Udyog Patra Award by the Honorable Vice
President of India, Mr. M.Hidayatullah at New Delhi on 20 December 1980
·
Ramnath Award -82 by the Cine
Technicians’ Association of South India on 5 June 1982
·
Kalatapasvi Award by Telugu cinema
weekly magazine Sitaara on 13 March 1983 at Hyderabad
·
Kala Prapoorna award was conferred on him by
Chancellor, Andhra University at Waltair on 21 December 1985
·
Andhra Ratna award was conferred on
L.V.Prasad by Andhra Pradesh Kalavedhika on 27 March 1987 at Hyderabad.
He is the founder and chairman of LV
Prasad Eye Institute in Hyderabad and the famous Prasad’s IMAX has named after
him.
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